Sydney Web Design and Marketing

Your website will perform better with me behind the wheel

I help Australian small businesses get more leads and sales online without paying big agency fees.

Book your free 15-min website chat
Dru, web designer, holding a laptop

Web design, rebuilt for the AI era.

A great website, and two ways to keep it working after launch.

Expert-managed

I build it, then I run it for you.

Every month I keep your site sharp: SEO, content updates and conversion tweaks, with a plain-English report on what moved.

Self-managed with AI

I build it, then teach you to run it with AI.

I show you how to update pages, write new content and keep your SEO in shape using AI tools, so you never wait on a developer.

  • $0a month hostingFor small websites
  • 100%yours: domain, hosting, logins and codeEvery site
  • 5 minto publish a page update with AITraining outcome

Also trusted by Zestful, Food-iva, Femina Health, Upstanding Additions & Dr Hugh Wolfenden.

Talk through which suits you

Three things every client gets. No exceptions.

A lot of clients come to me after being ghosted, overcharged or locked out of their own site. So I do things differently.

01

You own your website. Completely.

Your domain, hosting, logins and content all belong to you, with full admin access from day one. You’ll never be held hostage or locked out of your own business website.

02

Multiple designs to choose from.

I don’t hand over a single design and hope you like it. You’ll choose from multiple design directions, then we refine your favourite together until it’s right. Iteration is at the heart of my process.

03

Hosting fees start at $0.

Fast, secure, modern hosting that starts at zero dollars a month. No bloated monthly plans or lock-in contracts. You’ll only pay more if your site genuinely needs it.

Featured project

Blue Gum Ski Co. went from wasted ad spend to 82% more bookings.

A skier checking the new Blue Gum Ski Co. website on her phone on the slopes
“Our old site was clunky and we were wasting money on ads. Since the new site went live, the difference has been massive!”
Hazel Lee Owner, Blue Gum Ski Co.
more online bookings
82%
lower cost per lead
64%
website conversion rate
2.6x

One partner for design, SEO and conversion.

  1. 01

    Web design

    Beautiful websites built to impeccable standards.

    Custom designs to match your brand. Built to best practices for speed, SEO and accessibility.

    • Custom website design for small businesses
    • Fast, mobile-friendly and easy to manage
    • Clear messaging that speaks to your customers
    • Website copywriting and content structure
  2. 02

    Local SEO

    Proven SEO techniques to get you more traffic, fast.

    I focus on Google Business Profile optimisation to skyrocket rankings for small businesses like yours.

    • Dominate local search traffic
    • Google Business Profile setup and optimisation
    • SEO-ready service and location pages
    • Keyword research and on-page SEO improvements
  3. 03

    Conversion optimisation

    2x, 3x or 5x your website’s conversion rate.

    Stop wasting ad spend. I’ve analysed conversion data from hundreds of websites, so I’ll show you what works and how to avoid expensive mistakes.

    • Improve your website’s ability to generate enquiries
    • Make it easier for visitors to call, book or enquire
    • Reduce drop-offs and wasted traffic
    • Turn more website visitors into leads
Dru sketching wireframes and designing a website in the studio

15+ yearsdesigning for banks & airlines

Hey, I’m Dru.

I’m a web designer and marketer based in Sans Souci, Sydney. After more than 15 years designing websites for banks and airlines, I now bring that same thinking to small businesses, without the agency overheads.

The person you speak to is the person who designs and codes your site. One expert, start to finish.

  • DIY updates made easy

    Change text or swap images yourself without needing any technical skills.

  • Custom-built, never templated

    I design from scratch and never rely on cheap themes or cookie-cutter templates.

  • SEO optimised for Google & AI

    High-end SEO so you’re easily found on Google, ChatGPT and other search tools.

  • Same-day comms

    No ghosting. You’ll always get a direct reply from me on the same business day.

More about me

From first chat to launch day.

  1. 1

    Book a 15-min call

    Share your details and I’ll schedule a chat to map out your ideal website.

  2. 2

    Get a free estimate

    I’ll ask a few brief questions and tell you how much. For complex sites, you’ll get an approximate cost before going any further.

  3. 3

    Choose and refine your design

    Pick from multiple design options, then we iterate together until it feels exactly right.

  4. 4

    Launch and take the keys

    Your site goes live and everything is handed over. Your site, your hosting, your logins.

Clear pricing. No surprises.

These packages are a guide only, but they’re accurate for the majority of projects. Contact me for a custom quote. All prices in AUD and exclude GST.

Launchpad

For new businesses needing a professional, effective online presence to launch quickly and affordably.

from$2,995

Let’s go
  • Premium, custom design with professional design files
  • Rapid 21-day turnaround
  • Rapid wireframing for better planning and results
  • 2 design concepts
  • 3 rounds of design revisions
  • Professional homepage copywriting
  • Comprehensive 30-step SEO optimisation checklist

Express Audit

An in-depth analysis of your current website, highlighting problems and opportunities for growth.

from$500

Let’s go
  • Deep dive into your analytics and customer behaviour
  • Conversion analysis: how well your website is set up to convert
  • Review of your UX and visual design
  • Your business goals and how well your website meets them
  • Technical analysis covering SEO, site speed and accessibility

Good questions, straight answers.

Can’t see yours here? Email me at dru@madeforweb.au

How much does a website cost?

Most projects fall between $3,000 and $8,000. After a 15–30 minute call, I’ll give you a clear estimate including where the cost is going and what options you have.

Why not just get a cheap $1,000 website?

Because they’re a trap. If a $5,000 site converts 5% of visitors and a $1,000 site converts 1%, the more expensive site pays for itself very quickly. A $1,000 website is an expense. A professionally developed website is an asset.

Will I own my website and have full access?

Yes. You’ll own your domain, hosting, and website login details. You’ll never feel held hostage or locked out of your own business website.

How much does hosting cost?

Hosting starts at $0 a month. Many small business websites can run on fast, modern hosting for free. If your site needs more, I’ll explain the options and costs upfront.

Can I update the website myself?

Absolutely. I build sites so you can make simple updates yourself, like changing prices, photos, or content, without needing to email support every time.

What if I’ve had a bad experience with a web designer before?

You’re not alone. A lot of clients come to me after being ghosted, overcharged, or left with a site they can’t use. My process is clear, communication is direct, and you’ll always know what’s happening.

Will my website actually help me get more leads and sales?

That’s the goal. I focus on strategy-led web design, which means everything we design and build has a specific purpose. We don’t wing it and hope for the best.

Do you use plain English or lots of tech jargon?

I explain things in terms of leads, sales, and business growth, not confusing web design jargon.

Who will build and deliver my project?

I (Dru) will. The person you speak to is the person who designs and codes your site. I have over 15 years of experience designing websites for banks and airlines.

Ready to go?

With my tested methods, your business can book more clients and drive more sales. Let’s start with a free 15-minute chat.

Dru

Talk directly with DruReplies on the same business day